Facebook May Strike Out in the Dating Game

Everything Facebook touches seems to catch fire in social media. In the case of dating, however, it could get burned. Shares of leading online matchmaker Match Group Inc. fell 22% last May when Facebook announced it was getting into dating. Since then, the stock has more than doubled as users continue to swipe right on Match’s portfolio despite Facebook Dating’s launch in select markets. Last week, Facebook Dating launched in the U.S., sending Match’s stock down a cumulative 13% over the past five trading sessions. Given myriad…


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