Prudential to Pay $2.35 Billion for Online Startup Assurance IQ

Prudential Financial Inc. has agreed to pay $2.35 billion for an online startup as traditional life insurers seek to reach digital-savvy customers who shop on the internet.

Executives of Prudential said Assurance IQ Inc., a three-year-old company based in Bellevue, Wash., can help it solve a decades-old problem bedeviling many of the biggest names in life insurance: selling to middle-class clients. The 144-year-old Prudential, the nation’s largest life-insurance company by assets, said it would provide up to $1.15 billion…

]

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *