The Buck Starts Here: Accounting for Women’s Spending Power

There is little doubt that women’s growing economic power will radically alter the American marketplace. What exactly the consumer landscape will look like, though, and who will benefit, is where things get fuzzy.

The ranks of college-educated women in the workforce are expanding, while the wage gap between men and women is narrowing. More women are getting married later or forgoing matrimony altogether. Morgan Stanley economists calculate that growth in the number of single, working women will significantly outpace overall…


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